I saw this article about what bloggers should know about PR from a Tweeter entry from Daniel Goh, creator of entrepreneurship blog Young Upstarts. Written by Pat Law, who is a member of Ogilvy PR's 360° Digital Influence team, it's a good read to gain some insight into the relationship between PR and journalism.
Pat was in turn inspired by these two articles written by Rohit Bhargava, a founding member of the 360ยบ Digital Influence team: What All PR People Should Know About Journalists and What Journalists Should Know About PR People.
Do take a read. :)
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